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I'm not one for showing a new tan with a bikini pic so unfortunately this is all to show how amazing the @lovingtanofficial is :) I was SO pale before and now I look so golden brown :) Didn't break out my face either! Beyond amazed by how natural it looks on such pale skin!

@jessicaawyattt

No filter, I love this stuff @lovingtanofficial #tanobsessed #ultradark #tanningmousse#beforeandafter #nofilter #feelingnormal #lovingtan #bronzed #snowwhite #lifesbetterwithatan #notnatty#tanselfie #preaching #hurryupsummer

@skye__ashley

Ahhh I was neon white now look at me! It took so long to buy this product because I’m so poor but thank you it’s worth forking out the money!! xx

@kyra_rayne

Deluxe Mousse in Ultra Dark is honestly the best tanning product I have ever used before! It’s the exact colour, does not smell at all, very very fast drying, lasts forever, and it's free from anything harsh. LOVE IT!

@beautybar_xx

My before and after #lovingtan #legs

@alilliannj

OMG! I have literally tried EVERY other tan on the market and this is by far the darkest and most natural color. I am darker than when I get a spray tan! Thank you so much -this photo is two days after applying. I only used a small amount of the bottle so this will save me so much money!! None of my friends can believe it's fake tan!

@brokebible

Best fake tan I’ve ever used! Xxx

@bessiecairns

This stuff is amazing!!! So excited I tried Loving Tan after so many rave reviews, and I'm hooked! This isn't orange, doesn't leave me sticky while I sleep over night and it doesn't smell bad!!! Good stuff - YOU NEED THIS IN YOUR LIFE Xoxo!

@kathleenlights

Before vs after 2 coats of @lovingtanoffiical in ultra dark!

@miss_pris_xo

Winter white to summer tan ?? Using @lovingtanofficial mousse in ultra dark. This is the best tan I have ever used! #lovingtan #selftan #besttanever

@kateyeliz

Omg guys I'm in love with this self tanner from @lovingtanofficial! As you all may know I'm really pale. I've tried so many ways to tan my skin, but nothing works then I tried the self tanner from @lovingtanofficial and I'm obsesseddddddd! Finally something that works!! I definitely recommend their products!!

@taylerrrae

Here’s my before and after using the loving tan ultra dark

@tjeal

Before & After! Loving Tan is honestly the best tan I’ve ever tried. Such a natural olive colour – AND SO DARK!

@krystahlieshanae

Summer is here! I have found my holy grail self-tanner! It smells amazing, easy to apply, quick drying and the nicest color!

@ashynewl

Bit of a color difference! I love this stuff! @lovingtanofficial ultra dark is the best!

@ca28it

Holy Moly! Look at the difference Loving Tan makes… My new ultimate favorite tanning product! I got mine in ultra dark which is the darkest one and I love!

@alyshiaj19

Pale and pasty or tanned and tasty ? @lovingtanofficial tanning mousse in ultra dark is the best tan I’ve ever used, definitely recommend! #beforeandafter

@kelsiecreminmakeup